Growth Review
This review is about who your website brings in. We went through the site, your search rankings and your reviews. The site itself is well built. Fifteen county pages, real grant information, real reviews on the homepage, nothing broken across all 31 pages. The problem isn't that the work hasn't been done. It's that your single best-performing page is a blog post about electric vehicles, and it brings in more monthly visitors than every one of your solar pages put together. It's all detailed below, with what to do about each one.
Your site ranks for 94 searches in Ireland. The one bringing in the most people by far is a blog post explaining electric vehicles, an entirely separate topic from anything you sell. Here's what the rest of the real searches look like.
| What people Google | People / month | Your situation | |
|---|---|---|---|
| electric vehicles | 8.1K | Your top page by monthly visits. Written for EV buyers, not solar customers. | 13th |
| ev | 8.1K | Same blog post, second search. | 25th |
| solar panels tipperary | 210 | Shows in Google's map-style results for some searches, a clean 8th on others. | 8th |
| eco solar energy | 170 | Split across your homepage, commercial page and residential page. Best of the three is 9th. | 9th |
| sustainable energy authority of ireland | 1.3K | 37th, from your grants page. | 37th |
| pv panels | 720 | 23rd, from your solar PV page. | 23rd |
| pv solar panels | 590 | 51st, same page. | 51st |
| photovoltaic pv systems | 170 | 20th, from a blog post about the benefits of solar PV. | 20th |
This isn't a site with nothing to show Google. It's a site where the wrong page is doing the winning. Your fifteen county pages, your grants page and your solar PV page exist and are written well, they just aren't the pages people arrive on. The electric vehicles post proves your content can rank near the top of page two. It's simply aimed at the wrong audience for what you sell.
The site is genuinely well put together. These are the specific reasons the traffic it earns doesn't turn into solar enquiries.
None of this is a design problem. The county pages, the grants page and the reviews already exist and are well written. This is steady monthly work: aiming the content that already ranks well toward solar instead of away from it, and giving each real search its own page instead of three competing for one.
Each fix below is ready to hand to whoever manages the site.
Start at the top. The bottom block is the work that turns existing pages into ranking pages.
Around 2,780 searches every month, across grants, solar PV and photovoltaic terms.
About 1 visit a month currently arrives from those same searches.
36 of your 46 total visits come from a page about a different subject entirely.
That gap, 2,780 real searches a month against roughly 1 confirmed visit, isn't traffic you've lost. It's traffic your existing pages haven't been aimed at yet. The county pages and the grants page are already built. Sharpening them is smaller work than building a site from nothing. You know your average job value and your close rate. Run those numbers against 2,780 a month once the pages are aimed properly. That's the sum worth doing on your side.
Your organic traffic more than doubled in the past year, so the site is already trending the right way. The risk is that the growth keeps landing on the electric vehicles post instead of your solar pages, widening the gap between traffic and enquiries instead of closing it.